How to create a Lead Capture Funnel
Today's businesses should have a lead capture funnel which helps systematically collect potential customer information, such as their email, turning casual visitors into qualified leads.
This process allows businesses to nurture relationships through email marketing, which in turn builds trust, and guides prospects toward making a purchase decision. By automating and optimizing the funnel, businesses can convert visitors into clients and ensure a steady stream of new clients, ultimately growing revenue.
We can help you strategize & create your funnel and its components
To create a lead capture funnel, follow these key steps:
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Define Your Goal
Identify the specific lead you want to capture (e.g., email sign-ups, product demos, consultations).
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Create a Lead Magnet
Develop an enticing offer, such as an eBook, webinar, discount, or free trial, to attract potential leads.
We can help create an informational pdf to entice visitors to submit info in exchange for the download
BROCHURES AND BOOKLETS
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Build a Landing Page
Working on your website, design a focused landing page with a clear, compelling headline, a brief description of the lead magnet, and a simple form to capture information (e.g., name, email).
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Drive Traffic to Your Landing Page
Use targeted marketing strategies like social media ads, SEO, email campaigns, or paid ads to bring visitors to your landing page.
Or include motivating messages on existing videos like below
MARKETING VIDEO
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Set Up a Thank You Page
After submission, redirect users to a thank-you page with additional instructions (e.g., access to the lead magnet) and possibly an upsell or further engagement opportunity.
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Follow Up with Automated Emails
Set up an email nurture sequence to build relationships, offer more value, and eventually guide leads toward conversion (e.g., a sale or consultation).
We offer an incredible email campaign system and can also be enlisted to create and deploy them
EMAIL CAMPAIGN SYSTEM
Including motivating CALL TO ACTIONS on your videos can help guide the customer through the funnel process.
​​Our new 2-in-1 video marketing & management platform allows you to easily play your videos online with a fully customisable & brand-able lightning fast video player and IN PLAY marketing "call to actions" for lead generation & sales optimization.
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